Diageo has announced it will invest £150 million over three years to transform its Scotch whisky visitor experiences in the biggest concerted programme ever seen in Scotland’s whisky tourism sector.
Whisky from Diageo’s distilleries all over Scotland contribute to the Johnnie Walker blend, but four distilleries, Glenkinchie, Cardhu, Caol Ila and Clynelish, will be linked directly to the Johnnie Walker venue in Edinburgh, representing the ‘four corners of Scotland’ and the regional flavour variations of Lowland (Glenkinchie), Speyside (Cardhu), Island (Caol Ila) and Highland (Clynelish) crucial to the art of whisky blending.
Watch this video to find out more about the new Johnnie Walker global brand attraction & distillery upgrades designed to grow the appeal of Scotch.
Ever wondered who Diageo is and what they do?
Watch this short video to find out, or go to www.diageo.com for more information.